Almost every small business owner I talk to has something of genuine news value to say. However, only a small fraction ever take advantage of the visibility and new customers that free media coverage can provide for their companies. We all know entrepreneurs who are very good at what they do, but who lack extensive marketing, media or public relations skills.
When you are busy with all of the other elements involved in running your business, making time to adopt one more technique can seem overwhelming. And if you have never dealt with television, print or online media you may also feel a bit intimidated. The dread of slowing down to explore this new territory keeps many firms from ever reaping the benefits of exposure that helps other organizations grow every day.
Taking a little time out now to learn the basics of a low to no cost media strategy can help your business continuously increase visibility, attract new customers and make more money.
Four Reasons to Implement a Low to No Cost Media Strategy
1. Contrary to popular belief, you can never be too small or too new to generate free media coverage.
2. Media exposure can help you reach more customers than your current marketing budget allows.
3. Chances are your company currently has at least one viable news story that has not been identified–you’re missing opportunities.
4 In just a few hours a month, it is possible to generate free coverage that can pay off for years to come.
Are you ready to reach more customers? Get your free pdf copy of my eBooklet, BEFORE YOU CONTACT THE MEDIA: 10 Questions to Answer: http://www.jhart.tv. It will help as you prepare to take advantage of low to no cost exposure.
If you plan to be in Las Vegas soon, join me for the workshop How To Engage the Media (http://www.jhartcommunications.com/MediaTraining.html).
